4 Reasons Bluemix Supports Lean Start-up Principles

The Lean Startup (by Eric Ries) model has been widely adopted by startups and has had a tremendous impact on shaping the way these startups build prototypes from scratch. Bluemix facilitates the ‘entrepreneurs everywhere’ principle for small and agile teams that want to create a new product to test out in the marketplace. Bluemix enables developers to build applications quickly without purchasing expensive hardware, installing the middleware, and on scaling their solutions out as they grow. First, let’s analyze how Bluemix supports start-ups who want to create a minimum-viable-product (MVP) by digging deeper into some of the lean startup principles:

Entrepreneurship is Management

The act of managing a team cannot be left to the mantra, “we will deal with it as we go”. It requires a conscious act and effort to set up a management process. Bluemix enables the management of agile teams with a variety of tools.

First, Bluemix allows organizations to create ‘spaces’ and define ‘users’. This gives management the power to authorize the development team. In terms, of managing the product development team, the DevOps services offered by IBM Bluemix are second to no other platform-as-a-service. Although Bluemix takes the approach of allowing users to program in a comfortable  environment with any IDE they choose, Bluemix is also integrated into JazzHub. The JazzHub DevOps tools allow for:

  • Git Hosting (and integration with GitHub)
  • Web Integrated Development Environment
  • Agile Tracking & Planning
  • Continuous Integration for building, scanning, and testing (supported by Jenkins)
  • Deployment Automation (supported by uDeploy)
  • Performance Monitoring

When building your next startup team, ask the question: how will you manage your developers?

Validated Learning

The entire premise around Bluemix is to help you build and test your ideas. When creating a web application on Bluemix, the domain name of yourapplicationname.mybluemix.net is created in less than one minute. Therefore, you can start sending your link out to potential customers to start learning what you have set out to learn.

You can’t learn without communicating with your customers. Bluemix enables this communication between your product and the customers in a seamless and quick fashion.

Innovation Accounting

Eric Ries notes that startups cannot be measured on traditional metrics such as revenue, customer acquisition costs, lifetime value of the customer, etc. It is up to you to define your own metrics. However, the built-in monitoring tools in Bluemix can help you track what matters most to you. If that isn’t enough for you, Bluemix contains several services that help you monitor and track your key metrics with analytics. Still if you aren’t satisfied with these solutions, you can use any other monitoring service so long as it can be accessed through RESTful APIs.


The entire motivation and life-blood of Bluemix is to help developers rapidly build applications, gain validated learning, fail fast, and build the next MVP. With Bluemix, you will be able to push an application to the cloud in a minute, send the link out to your customers immediately, and use agile development to make the necessary changes.

The pay-as-you-go model with a monthly free tier (yes, every month) will enable you to test and build applications for free or a small amount of money. By using Bluemix, you will be able to keep costs low while you are learning. This is exactly what Ries meant when he created the ‘lean startup’ model.

In Bluemix, the free tier for services and run-times (in GB-Hour) is substantial. The diagram above lists a few selected services to give you a flavor for how much free stuff you actually receive. If you are a lean startup, then you should be able to easily build a proof of concept within the free tier, and will only begin paying once you see your customers beginning to adopt your product and use your web or mobile application.


The lean startup is a game changer. So, is Bluemix. Check out Bluemix, try out a sample application, and leave a comment or response about what you think about Bluemix. I love to hear readers feedback, thoughts, opinions, and suggestions. Thank you.

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